Otter & Co.
DTC skincare · 2024
A slow udon curtain framing the product hero — designed to hold a first-time visitor for three extra seconds while the fold copy loads.
Result: +31% avg. time on homepage
Selected work
Every mock-up on this page is a live noodle system running in your browser right now — no images, no video, no third-party embeds. Hover a card to see the strands respond.
DTC skincare · 2024
A slow udon curtain framing the product hero — designed to hold a first-time visitor for three extra seconds while the fold copy loads.
Result: +31% avg. time on homepage
B2B SaaS · 2023
Replaced a video hero with a hand-tuned 60-strand ramen system. Same visual weight, one fortieth the payload.
Result: Hero payload from 2.1 MB → 48 kB
Independent post house · 2025
Launch microsite for a limited-run stamp collection. Wind physics were dialled to their loudest preset for the first 48 hours, then eased down.
Result: 2.4M campaign impressions in 6 weeks
Family-run cider · 2024
A quiet decorative fringe for a site that needed a lift without a redesign. Ships as a single inline SVG.
Result: Refreshed masthead in a single sprint
Financial data · 2025
A cursor-reactive layer for a normally sober B2B site. The stir radius was tuned to reward exploration without ever obscuring a data point.
Result: Cursor engagement +48% on landing
Architecture practice · 2023
A ground-up noodle identity for a firm that wanted to feel warmer than its portfolio suggested. Ten weeks, three revision rounds, one very happy principal.
Result: Awwwards Site of the Day
Studio numbers